A DBA (Doing Business As) — also called a trade name, fictitious name, or assumed name — allows your business to legally operate under a different name than its registered legal entity. It's ideal for branding flexibility, product lines, or running multiple ventures under one LLC or corporation without forming a separate entity for each.
Registering a DBA creates a public record of your trade name and is typically required before you can advertise, accept payments, enter into contracts, or open a business bank account under that name. It can also help prevent marketplace confusion by putting other businesses on notice that the name is in use.



